Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development
Keywords: Corporate identity; internal brand; leadership; culture
Article no: 93
Pages 659-666
Keywords: Corporate identity; internal brand; leadership; culture
Article no: 93
Pages 659-666
Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding
Article no: 85
Pages 599-605